NEW YORK & SEATTLE–(BUSINESS WIRE)–Ritani, a leading designer and manufacturer of engagement rings and fine jewelry with a vertically-integrated, omnichannel sales model, today announced the hiring of Deborah Fine as its Chief Executive Officer. Fine is a highly accomplished, dynamic omnichannel executive with two decades of experience leading lifestyle businesses to record growth and profit through all stages of the enterprise lifecycle. She begins immediately and will split her time between Ritani’s Seattle and New York operation centers.

Omnichannel jeweler @Ritani welcomes new CEO Deborah Fine, a veteran omnichannel retail, lifestyle & media leader.

Tweet this

Fine’s diverse and impactful career transcends several industries, including consumer retail, fashion and beauty, lifestyle and media. She was previously the CEO of Direct Brands, the largest member- based retailer of media products in the U.S., President of iVillage, an NBC Universal company that was the first and largest media company dedicated to women online, CEO of Victoria’s Secret PINK, Founder and President of Avon Mark Cosmetics, Vice President and Publisher of Glamour and Publisher of Brides, driving them to become Conde Nast’s most profitable and largest unit volume publications.

“Deborah has demonstrated an impressive track record of leading best in class retail and media businesses and delivering significant results. Her experience and vision will help propel the growth strategy of the Ritani brand, as it seeks to gain market share in the omnichannel fine jewelry market,” said Henrique de Castro, Head of Cantor Ventures, an investor in Ritani.

“I’m excited to join Ritani and lead the business in its next stage of development,” said Deborah Fine. “Ritani was the first to launch a true ‘Clicks and Bricks’ model in the category and this fresh approach to engagement ring and jewelry shopping has resonated positively with customers, helping over 10,000 couples a year globally say ‘I do.’ Ritani’s legacy of craftsmanship, business model innovation, and the ability for consumers to design their own merchandise are strong pillars for growth. I look forward to working with the team here to continue to innovate and increase our market share across all relevant categories.”

Ritani continues to lead the industry with its innovative approach to delivering an omnichannel shopping experience with a network of over 250 independent retailers; from its exclusive “Free In-Store Preview” option for bridal and now fine jewelry shoppers, to its in-store tools and apps that merge the offline and online worlds; Ritani is continuing to exceed the expectations of today’s modern shopper.

About Ritani

Ritani is a premium jewelry brand modernizing the way consumers purchase engagement rings and fine jewelry. Founded in 1999, Ritani has established itself as the Jeweler for Life for today’s modern shopper by blending the best of online shopping with a robust partnership network of 250 independent local luxury jewelers. Ritani is headquartered in New York with e-commerce operations in Seattle. Jewelers interested in becoming a Ritani retail partner can contact Ritani at partner@ritani.com.