(Press Release) – NEW YORK, NY – Smartling, the cloud-based enterprise translation software company, today announced two key additions to the executive management team: David Fitzgerald, Chief Revenue Officer (CRO) and Melissa Meredith, Vice President of Talent.
The CRO role was created to grow existing and develop new revenue streams, as more companies are looking to reach a global audience and need enterprise-grade SaaS translation and localization software. The VP Talent role will focus on developing people strategies that create market advantage and building a culture in which people can thrive.
“While some businesses slow down in Q4, we’re ramping up the executive team and getting ready for a hyper-growth year in 2014,” said Jack Welde, Founder & CEO, Smartling, Inc. “The global middle class is rapidly growing in emerging countries, and our goal is to give them all a native language experience.”
David Fitzgerald, recruited by Calibre One and a veteran software industry leader, comes from Brainshark, the leading sales enablement platform provider, where he was EVP of Marketing, Sales & Services and consistently drove 25% revenue growth, compounded over seven years. Prior to Brainshark, he was President & COO at Eyeretel, Inc, a software provider to call centers, and SVP of Sales Exchange Applications, a marketing automation solution. While at Exchange Applications, he participated in a very successful IPO. He brings proven expertise in driving and managing revenue through periods of rapid growth, operational excellence and software industry sales to his role as CRO.
“Smartling is igniting a technological revolution in the language services space; one that we’ve seen change the way business processes are done like ERP and CRM,” said Fitzgerald, CRO, Smartling. “The tipping point for cloud-based translation and localization software is on the horizon, and I’m excited to join the company at this pivotal time.”
Smartling closed a $24 million series C round last month to accelerate growth, invest in the development and delivery of new products and services, and expand global operations. Currently, hundreds of companies across a diverse set of industries rely on Smartling Translation Management Platform to power their translation and localization, including SurveyMonkey, Spotify, Twilio, Shutterstock, Foursquare, Path, Vimeo, Nokia, Uber, GoPro, and Stella & Dot.