(Blog by Switchfly CEO, Daniel Farrar) – February 6, 2015
“On behalf of Switchfly, I am proud to announce that 2014 was a record year for us. In 2014 we expanded our client roster of leading multinational brands to include names such as Atlantis Paradise Island, Bahamas and Thai Airways / Royal Orchid Holidays. In fact, we expanded our offering from the Americas and Europe further into Asia-Pacific and the Caribbean while also growing our existing clients to new markets and channels.
2014 was an exceptional year for Switchfly that saw our global expansion and product innovation efforts culminate in measurable business results. Together with our clients, we are meeting the growing market demand for the next generation of business strategies—from personalization and the changing face of brand loyalty, to the adoption of omnichannel marketing. We are very proud of the record performance our team delivered this year and are excited to continue our momentum in the New Year.
Switchfly is rapidly expanding our leadership and technology solutions across the global travel, financial services and ecommerce industries, and we anticipate continuing this trajectory into 2015 and beyond.
Customer Growth
Recent customers that selected Switchfly in 2014 include Atlantis Bahamas, US Air (via the American Airlines merger) and Thai Airways / Royal Orchid Holidays. Switchfly also renewed or expanded relationships with American Express, Australia-based Flight Centre Travel Group, LATAM of South America, MasterCard, and Club Premier Aeromexico.
New Products & Launches
A new product offering that Switchfly developed and announced in 2014 includes Hotel Ecommerce, with Atlantis Bahamas providing a complete hotel search and booking compliment to the platform (read more about the new product offering here). We also launched new mobile platforms or mobile channels to customers in international markets, including United MileagePlus and American Express (in India). Additional partners will be launching the Switchfly white label mobile product in 2015.
Industry Recognition
To top off a stellar 2014 year for Switchfly, the company took home two Gold awards at the Annual CEO World Awards. I was named the Gold Winner for The Visionary CEO of the Year in the Cloud Computing/SaaS category and Switchfly was awarded the Gold Award for Best Company to Work For. Cady Wolf, SVP of Global Sales, took home two Gold awards at the Annual Women in Business World Awards for the Innovative Women of the Year and Women Excellence Case Studies for double-digit year-over-year growth in the Internet/Cloud Computing category.
Talent Development
This year Switchfly saw a 10% growth of its full time company staff as well as a 60% increase in its outsourced staff. Among key talent appointments and promotions, Graham Blankenbaker was announced as Chief Technology Officer and Diego Dugatkin joined the leadership team as Executive Vice President of Corporate and Business Development. Additionally, Kevin Wray joined the leadership team as Chief Commercial Officer, working with Cady Wolf, SVP Global Sales, as she transitions into a Switchfly Advisory Board role. Looking further ahead into 2015 staffing, we have plans to add additional resources with newly established alliances in India, NIIT as well as in Mexico with Nearsoft.”
Calibre One’s recent placements for Switchfly include Chief Commercial Officer, Chief Technology Officer and EVP Corporate & Business Development.